The data is used for user navigation and clickstream analysis, identification of the user to determine further content to display etc., and various marketing analysis functions. This data can be anything available in the DOM. The rationale for analytics tags is to provide data from the user's browser DOM to the vendor for some form of marketing analysis. User interface tags have to execute on the client because they change the DOM displaying a dialog or image or changing text etc.Īnalytics tags send information back to a marketing information database information like what user action was just taken, browser metadata, location information, page metadata etc. Third party vendor JavaScript tags (hereinafter, tags) can be divided into two types: The reason for them is to collect data on the web user actions and browsing context for use by the web page owner in marketing. They can also be HTML image elements when JavaScript is disabled. are small bits of JavaScript on a web page. Tags, aka marketing tags, analytics tags etc. Third Party JavaScript Management Cheat Sheet ¶ Introduction ¶ Indirect request to Vendor through Tag Manager Third-party JavaScript Deployment Architectures Risk 3: Disclosure of sensitive information to 3rd parties Risk 2: Execution of arbitrary code on client systems Risk 1: Loss of control over changes to the client application Insecure Direct Object Reference Prevention
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